Neighbor is a mobile application designed for parents living in the same neighborhood with the mission of connecting local parents together and making parents' lives easier with kids. I joined the company as the UX Product Manager creating the product from scratch to final production.
Product designer
UX product manager
Onboarding
Trip tracking
Parent matching
Messaging
Designed the first version of the Neighbor app. Managed and led the production video for the launch of neighbor app that grew neighbor user base from 0 to 2000 in one month.
Long distance, bad traffic, and busy work schedule in the San Francisco Bay Area costs too much time on the road for working parents. Most families need to hire sitters or drivers to balance their work time and their childrens' school hours. Parents lack a trustworthy network to help each other when it comes to their kids.
Targeting at Bay Area working class parents, Neighbor provides solutions to save parent's time in taking kids to and back from school and avoid the headache of getting caught up in traffic.
Here comes the design question: "How might we build trustworthy network and provide convenience to parents' life in the Bay Area?"
Build trustworthy network with community-based carpool service among parents.
Connect parents and facilitate information sharing based on location.
User base grew from 0 to 2000.
Increased app engagement with the number of uploaded trips by 20% per user.
Increased the number of weekly active users by 10%.
Lack of solid user base limited number of matched trips.
Lack of budge shortened design iteration time and implementation time.
Provide abundant signifiers to inform users of what each area means and what they can do.
Increase discoverability of new features for each release.
Test, iterate, test...Try to test and refine the design as many times as possible within given time frame.
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